Case Study – IIFL Samasta

IIFL SAMASTA POWERS GROWTH WITH CRAFT SILICON’S TECH PROWESS

IIFL Samasta, an IIFL Group company, is a microfinance institution committed to working towards women’s economic empowerment.

CS partnered with IIFL Samasta in 2011 and have been supporting all their digital initiative to drive their growth targets

0 + Million

BORROWERS

STATES

BRANCHES

Requirement

IIFL Samasta was looking for a technology partner who has comprehensive micro-lending solution that could provide one-stop solution for end-to-end business requirements
The journey with Craft Silicon began in 2011, they had business plans to extend its operations across India, seeking a tech partner capable of meeting their rapid expansion plan with stability was of high importance.
They were looking for extensive support team who can address the requests and operates at a faster pace to support extensive growth.
Mobility applications and digitized workflow with easy deployment to achieve best turnaround time.
Supports Go to Market Strategy

Craft Silicon's Solution

Comprehensive Microlending suite with robust & scalable mobile apps that are pre-integrated to support loan origination, collection, disbursement, and loan utilization.
BR.Net Brand value differentiated itself from the competitors as the most stable, robust, and scalable solution with rich technological features.
Mobile digitization with quick deployment to achieve faster TAT.
Online automated disbursement portal with Bank Payments
Integration
Real-time data analytics for business insights across industries.
Continual customer engagement with end borrower using CustomerApp
End to end automation of all transactions with seamless integration
Digitization from customer sourcing to disbursement

Products used

key achievements

key takeaway

IIFL Samasta has significantly scaled-up to multiple branches and maximized business value due to Craft Silicon’s loan management software. All of this was achieved at optimal costs.

Testimonial

Since acquisition in 2017 by IIFL, Samasta has grown from 173 to 840 branches. Craft Silicon’s scalable products and solutions gave us the confidence to plan our expansion and growth across India.

As a technology partner, they are very efficient and have a quick turn around time. This enhanced our capability to service our customers very effectively.

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Mr. Shivaprakash D

Whole-time Director and CTO

Asia

SUPPORT
support.asia@craftsilicon.com
+91-80-41153592 Extn. 151 to 162

MARKETING
sales.asia@craftsilicon.com
+91-80-41521385 / 26581370

Africa

SUPPORT
support@craftsilicon.com
+254 709 044444

MARKETING
sales@craftsilicon.com
+254 709 044333

DATA PROTECTION OFFICE
dpofficer@craftsilicon.com
+254 709 044 313

Africa
Asia

BR Route

Effective route management software with a geotagging feature for optimized transit costs.